Let’s continue from where we stopped in the last series…T
- Leverage your skills
Batman was a highly successful business owner and very intelligent as well. He used his wealth to build a state-of-the-art, high-tech HQ from where he operated. He also built and acquired tools that could keep him as safe as possible while fighting crime and even give him an advantage when harnessed. His bullet-proof suit, aerodynamic cape, batmobile, utility belt and bat wing are a few examples. His ninja training with the League of Shadows came in very handy for hand-to-hand combat.
Draw on all the different skills and/or productive behaviour you have acquired in different circumstances.
- Be generous
It goes without saying that Batman was extremely generous. Not only did he focus on giving money away to charitable courses as Bruce Wayne, a fact depicted in the Batman movies severally, he was willing to give everything to keep the people of Gotham safe. He was willing to give his life for them.
Be willing to offer a lot more value than the cost or price of the solution you are providing. Remember the same solution has different values for the customer. 2 different people can rate an airline 5 – star even if one of them flew 1st class and the other economy.
- Don’t quit, till you win
Not all villains were easily dispatched by Batman. On the contrary, the reason the franchise is so popular is a pointer to how difficult the opposition he faced sometimes was. Batman even got defeated and broken temporarily by Bane in The Dark Knight rises (Spoiler alert).
One of the greatest basketballers of all time, Michael Jordan was said to have attributed a lot of his successes to a lot of his failures.
“If you want to increase your success rate, double your failure rate.” said one-time president of IBM, Thomas Watson Jr.
- Be customer-centric
Batman’s alter ego, Bruce Wayne, lived in a world where it was all about the Waynes. Batman however, lived in a world where it was all about the people of Gotham. The people loved and looked up to him. The city officials, police and press admired him. Most people who did not know or even like the Waynes liked Batman. They felt safe because of him.
Ultimately, your customers are your business. Your business purpose should reflect that. For example, Uber riders use their service because they believe it helps them ride quickly, cheaply and conveniently to their destination.
Follow these steps to build a business with as strong a brand as Batman and be viewed like a superhero.