I love superhero movies. Judging from the incredible success of the Marvel Cinematic Universe and other DC comic franchises, it goes without saying that many of us love them too.
This is the one area where I rarely can beat my sons when we play knowledge games on Kahoot…:).
Why do I love superhero movies? Because of the plot. Superheroes are as popular as the threat they face from the villain they are trying to save their world from at a particular time. Two of my favourite superheroes are Batman and Iron man. Both have quite similar characteristics that make them my favourite and hugely popular with others as well. Top-of-the-pack stand-out characteristic for me is that neither of them have any super powers. My sons love Ben 10 and Spiderman.
Anyway, back on track, I would be outlining 7 secrets of building a highly profitable side business from Batman.
- Find a niche
Bruce Wayne, the billionaire philanthropist who goes by the alias ‘Batman’ chose to run the ‘Batman’ side of his life as a side-business in Gotham. Gotham City was his niche. He didn’t cover other cities, states or even the country. He simply chose to do his business in Gotham and that was it. Also, he decided to streamline that niche further by choosing to operate at night. He left the business of the day to the regular cops in Gotham city and chose to focus his resources to when it was night.
If you want to start a side business or have started one and want it to do better, consider what niche you are in and if you can specialize it further.
- Find a villain
Batman hangs on top of tall buildings in the shadows at night looking for villains. While his targets are big, bad and difficult-to-dispatch villains like The Joker, The Riddler and Bane, he still tackles low profile and easy-to-deal-with villains with alerts to the police to round up. He understands that big, bag villains may not show up every night but the way to get them is to ensure that he is out there every night, so he does not miss them when they show up.
What problem would you like to create a solution to? Identify who has the problem? How many people is the problem impacting? Can you help solve the problem? What are the minor pain points, what are the major pain points?
- Create a brand
It is almost impossible to mistake the tall, threatening figure in a black horned-mask and black cape for someone else. He is instantly recognizable on sight. Almost everything related to Batman has some sort of reference to bats. His logo is a bat. His secret headquarters is a bat-cave. A bat-signal is even used to alert him for help by the Gotham Police Department.
Pick an area and grow depth in that area. While it is most likely for you to have a handle on multiple areas, it is probably easier to develop one or a combination of these than trying to build a business in them all. You can create Bat-girl (LOL) and Robin later on, probably even join the Justice League if you are already Batman.
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